Oh my word!

Inspired by the BBC’s use of Wordle after the election debate yesterday, it’s interesting to see how tweets, trending and word clouds have become standard tools for the media’s analysis of the leadership debates. Demonstrating how effective they are as real-time content that cuts through the crap (and 5-10% variables) of opinion polls sponsored by organisations with vested interests.

I thought I’d apply Wordle to our own blog – to find out the main focus of our jabbering. Here are the results…

… all quite predictable – with mobile, apps and iPhone taking centre stage.

This got me thinking about all of the RFPs, proposals and pitches that we produce..

Maybe next time we’ll go through the innovation, planning, writing and reviewing processes – then just feed the doc into Wordle like a shredder, handing over a one page word cloud to the client. “There you go”

Maybe not.