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	<title>NEW TOY &#187; Good stuff</title>
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	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>Why Retail Brands Should Focus on the Mobile Channel</title>
		<link>http://www.newtoylondon.com/blog/2010/07/why-retail-brands-should-focus-on-the-mobile-channel/</link>
		<comments>http://www.newtoylondon.com/blog/2010/07/why-retail-brands-should-focus-on-the-mobile-channel/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 17:44:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=563</guid>
		<description><![CDATA[We are at a tipping point where mobile will soon become the optimum channel for retail brands to engage with their customers. Take a look at our presentation which highlights 22 compelling reasons why retail brands should be taking their mobile strategy seriously&#8230; You can download the PDF from this link.]]></description>
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		<title>Insight on mobile internet</title>
		<link>http://www.newtoylondon.com/blog/2010/07/insight-on-mobile-internet/</link>
		<comments>http://www.newtoylondon.com/blog/2010/07/insight-on-mobile-internet/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 12:41:03 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[morgan stanley]]></category>
		<category><![CDATA[smartohones]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=545</guid>
		<description><![CDATA[Mary Meeker, renowned internet trend analyst from Morgan Stanley, has released her eagerly awaited annual report. As digital agencies (including us) across the globe mine this for insight and stats, I&#8217;ve embedded it here to view. Of particular interest are the rising dominance of mobile internet versus desktop internet, mobile becoming an accelerator for digital [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Upwardly Mobile &#8211; the time is nigh for mobile ticketing</title>
		<link>http://www.newtoylondon.com/blog/2010/05/upwardly-mobile-the-time-is-nigh-for-mobile-ticketing/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/upwardly-mobile-the-time-is-nigh-for-mobile-ticketing/#comments</comments>
		<pubDate>Mon, 24 May 2010 20:38:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[mobile ticketing]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[stadia]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=539</guid>
		<description><![CDATA[Check out this months Stadia magazine &#8211; New Toy&#8217;s Creative Director, Christopher Smith, talking about Mobile ticketing and the future of technology in sports and music venues. If you click through to the Scribd site &#8211; you can also play with their rather splendid new HTML5 document viewer&#8230;]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/05/upwardly-mobile-the-time-is-nigh-for-mobile-ticketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MIG = Number One Mobile Agency</title>
		<link>http://www.newtoylondon.com/blog/2010/04/mig-number-one-mobile-agency/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/mig-number-one-mobile-agency/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 11:39:40 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[NMA]]></category>
		<category><![CDATA[Number One]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=508</guid>
		<description><![CDATA[This morning MIG has been announced as the “Number One Mobile Agency” in the NMA Marketing Services Guide 2009. Third year in a row. You can see the list at the NMA site here Cracking! Well done everybody in the Group.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Oh my word!</title>
		<link>http://www.newtoylondon.com/blog/2010/04/oh-my-word/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/oh-my-word/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 11:04:04 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[leadership debate]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wordle]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=498</guid>
		<description><![CDATA[Inspired by the BBC&#8217;s use of Wordle after the election debate yesterday, it&#8217;s interesting to see how tweets, trending and word clouds have become standard tools for the media&#8217;s analysis of the leadership debates. Demonstrating how effective they are as real-time content that cuts through the crap (and 5-10% variables) of opinion polls sponsored by [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>iPhone HD &#8211; built for NFC?</title>
		<link>http://www.newtoylondon.com/blog/2010/04/iphone-hd-built-for-nfc/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/iphone-hd-built-for-nfc/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 12:28:01 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[barclaycard]]></category>
		<category><![CDATA[iphone hd]]></category>
		<category><![CDATA[macbook]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[rfid]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=460</guid>
		<description><![CDATA[There&#8217;s an awful lot of blog-based kerfuffle about leaked iPhone images today. Those great friends Engadget and Gizmodo managed to trump each other within the week &#8211; and Gizmodo emerged with the lost device in hand (after parting with hard cash, allegedly). Here&#8217;s what they&#8217;ve got&#8230;. Assuming this is real, key additions to the &#8216;iPhone [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile internet vs Mobile apps &#8211; the great debate</title>
		<link>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:03:56 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile internet]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=453</guid>
		<description><![CDATA[Originally published on the DMA Mobile Messaging site, our Strategy Director Tim Dunn debates the merits of mobile apps and mobile internet with Marks and Spencer&#8217;s Sienne Veit (Social and Mobile Commerce Development Manager)&#8230;. &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; Dear Tim My approach to the mobile web is shaped by our approach to our customers &#8211; we sell to [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Toy goes iPhone</title>
		<link>http://www.newtoylondon.com/blog/2010/04/new-toy-goes-iphone/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/new-toy-goes-iphone/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 15:23:34 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=447</guid>
		<description><![CDATA[We&#8217;ve spent so much time with our clients on their mobile and iPhone applications, we forgot to build our own one! Now we have &#8211; click below to get the app. Nice.]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/04/new-toy-goes-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3D on a Mobile device (update)</title>
		<link>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device-update/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device-update/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 12:29:57 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nintendo]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=438</guid>
		<description><![CDATA[Carrying on from the previous post &#8211; here&#8217;s a video of Nintendo&#8217;s 3DS &#8211; the upcoming handheld console scheduled for release in 2011. According to Japanese industry news website Nikkei.com, Nintendo plans to include &#8220;a 3-D joystick and a force feedback system&#8221;]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3D on a Mobile device</title>
		<link>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 10:06:40 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nokia]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=420</guid>
		<description><![CDATA[It&#8217;s only a matter of time before 3D video on handheld devices (mobile, iPad) starts generating serious interest and investment. We&#8217;ve been looking at the potential for a particular client, and it&#8217;s surprising that there aren&#8217;t already mobile apps or platforms that offer even faux 3D. There is 3D Camera iPhone app that purports to [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smartphone Smashdown</title>
		<link>http://www.newtoylondon.com/blog/2010/03/smartphone-smashdown/</link>
		<comments>http://www.newtoylondon.com/blog/2010/03/smartphone-smashdown/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 09:50:35 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=417</guid>
		<description><![CDATA[Next week at MIG towers we&#8217;re having a Smartphone Smashdown &#8211; each division and company putting together innovative, meaningful 60-second elevator pitches for an ingenious smartphone application or platform. Watch this space to find out about New Toy&#8217;s grand idea&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Maeda on Creative Leadership</title>
		<link>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/</link>
		<comments>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 17:09:59 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=409</guid>
		<description><![CDATA[John Maeda&#8217;s output has constantly blurred the boundaries of design and technology, he also designed some rather interesting looking Reebok trainers. Here&#8217;s a slide deck of his outlining the difference between traditional and creative leadership.]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy&#8217;s favourite TED talks</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 21:36:26 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[intercativity]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=375</guid>
		<description><![CDATA[TED is a great opportunity to experience insight from a (very) wide range of thinkers and doers &#8211; they&#8217;re also available as an iPhone app now. We&#8217;ve embedded our favourite videos below. The line-up includes John Maeda, Rory Sutherland, Tim Brown, Mihaly Csikszentmihalyi and Golan Levin. Mihaly Csikszentmihalyi on flow John Maeda on his journey [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy&#8217;s Top Ten&#8230; Top Ten&#8217;s of 2009</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 21:56:13 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Top Ten]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=304</guid>
		<description><![CDATA[We thought we&#8217;d make this list business a bit easier for everyone &#8211; so here is our definitive list of the year&#8230; Tech Crunch&#8217;s The Top 10 MobileCrunch Posts of 2009 http://bit.ly/6eZyLx Mashable&#8217;s Top 10 Mobile Social Apps http://bit.ly/7C2AEA Campaign&#8217;s Top 10 Digital Ads of 2009 http://bit.ly/82b3x0/ Creative Applications.Net&#8217;s 15 (We know) Best and Must [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Decode @ The V &amp; A</title>
		<link>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:05:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=295</guid>
		<description><![CDATA[We took a holiday visit to Decode at the Victoria and Albert Museum http://www.vam.ac.uk/microsites/decode/. The exhibition covered a range of digital and interactive design, from new and established names. The exhibition was broken down into the categories of Code, Interactivity and Network. As interactive art often demonstrates, the tech is less important than the idea behind [...]]]></description>
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