Hurrah! Forum Nokia has a given a glowing review to our design for the Marks and Spencer mobile internet site.
In their words, “The web site provides an excellent example of well crafted and optimised mobile form design enabling users to easily accomplish complex tasks and access extensive datasets.”
Click here to see their review at the Design Gallery.
Marks and Spencer have just launched their full commerce mobile web site. This is the first large-scale mobile web deployment by a UK retailer.
The team here worked closely with M & S to design the site and user experience across a range of mobile devices. You can see it for yourself at m.marksandspencer.com.
Congratulations to everybody involved in the project. Check out the official press release here.
Great news – at the Valencia Festival of Media Awards - the team have won Best Use of Mobile for their work with Rimmel.
(As MIG) we were up against a strong international field including submissions from Nike, Reebok and Cadbury.
For more information on how the campaign worked you can view the show reel here.
Well done everyone.
Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post event.
![snapbooth_final[1]](http://www.newtoylondon.com/blog/wp-content/uploads/2009/12/snapbooth_final11.jpg "snapbooth_final[1]")
Mobile Interactive Group (MIG), the fast growing privately owned technology company serving the global mobile and digital interactive markets, has launched two new businesses: Kilrush, a next generation mobile internet business and Mobile Interactive Technology, the new operating technology business within MIG.
Since 2005 MIG’s separate businesses including 4th Screen Advertising, Jigsaw and New Toy have been at the forefront of a broad set of mobile and digital markets, serving a blue-chip client base with mobile messaging,, mobile billing, mobile advertising and mobile and digital marketing solutions. Along the way MIG has gained a well deserved reputation as a innovation led, customer focussed business.
For our friends at Five and Upper Street Events – New Toy ran a Studio installation at Gadget Show Live at the NEC. Lots of fun at a packed out show – we created a studio for the creation of unique personalised content for Gadget Show fans.
Check out the slideshow…
Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually
O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, Metropolis Music and SJM Concerts. The alliance will boost support for future music talent and enhance the music experience for fans visiting the venues as well as allow O2 to offer a number of benefits for its customers.
New Toy’s parent company MIG was ranked number 1 in the annual Sunday Times Microsoft Tech Track 100 league table - securing the title of fastest growing privately owned technology company in the UK.
To see the table and article go to
New Toy launched on 13th August! To mark the event, we celebrated at the MIG Summer Party at Kensington Roof Gardens, showcasing a host of interactivity including…
* NFC wristbands – every wristband was programmed with a different prize
* VJs – mixing up guest MMS and exclusive videos
* Headphone disco - playing guest requests from the 80s
* DJ Vote – guests voted for the track they wanted to hear by SMS
* Guilty Pleasures – Sean Rowley DJing plus the Glitter Banditz dancers
Springing from the foundations of Mobile Interactive Groups (MIG’s) event and mobile production team, New Toy is an experience technology design agency that utilises every day and emerging technologies to build innovative customer experiences, filling a niche in the experiential marketplace.
New Toy has provided bespoke installations, RFID (NFC), AV production, text-to-screen, interactive displays and mobile ticketing solutions to clients including O2, Samsung and The BRITs. Continue reading…
Our new website went live the day before the MIG Summer Party 2008. Check out the site for information about New Toy, including case studies… www.newtoylondon.com
Mobile Interactive Group (MIG) teams up with O2 to provide NFC (Near Field Communication) at the O2 Wireless Festival taking place in London’s Hyde Park from 3rd – 6th July 2008. MIG’s production team will also power content and editorial for the Wireless mobile internet site and programme touch screen kiosks around the site to enable mobile PIN code redemptions.
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