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	<title>NEW TOY &#187; News</title>
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	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>Marks and Spencer site gets glowing review</title>
		<link>http://www.newtoylondon.com/blog/2010/07/554/</link>
		<comments>http://www.newtoylondon.com/blog/2010/07/554/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 09:32:31 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[marks and spencer]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=554</guid>
		<description><![CDATA[Hurrah! Forum Nokia has a given a glowing review to our design for the Marks and Spencer mobile internet site. In their words, &#8220;The web site provides an excellent example of well crafted and optimised mobile form design enabling users to easily accomplish complex tasks and access extensive datasets.&#8221; Click here to see their review [...]]]></description>
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		<title>Marks and Spencer&#8217;s mobile site goes live</title>
		<link>http://www.newtoylondon.com/blog/2010/05/marks-and-spencers-mobile-site-goes-live/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/marks-and-spencers-mobile-site-goes-live/#comments</comments>
		<pubDate>Fri, 14 May 2010 15:22:11 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[M & S]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=529</guid>
		<description><![CDATA[Marks and Spencer have just launched their full commerce mobile web site. This is the first large-scale mobile web deployment by a UK retailer. The team here worked closely with M &#38; S to design the site and user experience across a range of mobile devices. You can see it for yourself at m.marksandspencer.com. Congratulations [...]]]></description>
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		<title>Rimmel campaign strikes gold!</title>
		<link>http://www.newtoylondon.com/blog/2010/05/winners/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/winners/#comments</comments>
		<pubDate>Tue, 11 May 2010 13:37:28 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[rimmel]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=519</guid>
		<description><![CDATA[Great news &#8211; at the Valencia Festival of Media Awards - the team have won Best Use of Mobile for their work with Rimmel. (As MIG) we were up against a strong international field including submissions from Nike, Reebok and Cadbury. For more information on how the campaign worked you can view the show reel [...]]]></description>
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		<title>New Toy delivers interactive installation for O2 Academy music venues</title>
		<link>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 09:33:27 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=263</guid>
		<description><![CDATA[Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post [...]]]></description>
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		<title>Mobile Interactive Group launches two new businesses</title>
		<link>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/</link>
		<comments>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 09:18:49 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Press release]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=214</guid>
		<description><![CDATA[Mobile Interactive Group (MIG), the fast growing privately owned technology company serving the global mobile and digital interactive markets, has launched two new businesses: Kilrush, a next generation mobile internet business and Mobile Interactive Technology, the new operating technology business within MIG. Since 2005 MIG’s separate businesses including 4th Screen Advertising, Jigsaw and New Toy [...]]]></description>
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		<title>Go go gadget</title>
		<link>http://www.newtoylondon.com/blog/2009/04/go-go-gadget-show-live/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/go-go-gadget-show-live/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 12:39:24 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[chromakey]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=200</guid>
		<description><![CDATA[For our friends at Five and Upper Street Events &#8211; New Toy ran a Studio installation at Gadget Show Live at the NEC. Lots of fun at a packed out show &#8211; we created a studio for the creation of unique personalised content for Gadget Show fans. Check out the slideshow&#8230;]]></description>
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		<title>O2 and Live Nation/Academy Music Group announce strategic alliance</title>
		<link>http://www.newtoylondon.com/blog/2008/11/o2-and-live-nationacademy-music-group-amg-announce-strategic-alliance/</link>
		<comments>http://www.newtoylondon.com/blog/2008/11/o2-and-live-nationacademy-music-group-amg-announce-strategic-alliance/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 14:48:51 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[academies]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=179</guid>
		<description><![CDATA[Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>MIG hits No. 1 in Sunday Times league table</title>
		<link>http://www.newtoylondon.com/blog/2008/09/mig-hits-no-1-in-sunday-times-league-table/</link>
		<comments>http://www.newtoylondon.com/blog/2008/09/mig-hits-no-1-in-sunday-times-league-table/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 09:35:08 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new toy]]></category>
		<category><![CDATA[tech track]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=120</guid>
		<description><![CDATA[New Toy&#8217;s parent company MIG was ranked number 1 in the annual Sunday Times Microsoft Tech Track 100 league table - securing the title of fastest growing privately owned technology company in the UK. To see the table and article go to http://www.fasttrack.co.uk/fasttrack2002/bin/TechReport.pdf PRESS RELEASE: MOBILE INTERACTIVE GROUP RANKED NO.1 IN THE SUNDAY TIMES MICROSOFT TECH [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy &#8211; kicking off with a bang&#8230;</title>
		<link>http://www.newtoylondon.com/blog/2008/09/kicking-off-with-a-bang/</link>
		<comments>http://www.newtoylondon.com/blog/2008/09/kicking-off-with-a-bang/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 15:05:04 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new toy]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=111</guid>
		<description><![CDATA[New Toy launched on 13th August!  To mark the event, we celebrated at the MIG Summer Party at Kensington Roof Gardens, showcasing a host of interactivity including&#8230; * NFC wristbands &#8211; every wristband was programmed with a different prize * VJs &#8211; mixing up guest MMS and exclusive videos * Headphone disco -  playing guest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Press release: Mobile Interactive Group launches experiential technology agency &#8211; New Toy</title>
		<link>http://www.newtoylondon.com/blog/2008/08/test-post-here/</link>
		<comments>http://www.newtoylondon.com/blog/2008/08/test-post-here/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 19:51:05 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new toy]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=3</guid>
		<description><![CDATA[Springing from the foundations of Mobile Interactive Groups (MIG’s) event and mobile production team, New Toy is an experience technology design agency that utilises every day and emerging technologies to build innovative customer experiences, filling a niche in the experiential marketplace. New Toy has provided bespoke installations, RFID (NFC), AV production, text-to-screen, interactive displays and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy website goes live</title>
		<link>http://www.newtoylondon.com/blog/2008/08/website-now-live/</link>
		<comments>http://www.newtoylondon.com/blog/2008/08/website-now-live/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 22:39:34 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new toy]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=23</guid>
		<description><![CDATA[Our new website went live the day before the MIG Summer Party 2008. Check out the site for information about New Toy, including case studies&#8230; www.newtoylondon.com]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Press release: Mobile Interactive Group and O2 Launch NFC Technology at O2 Wireless Festival</title>
		<link>http://www.newtoylondon.com/blog/2008/07/press-release-mobile-interactive-group-and-o2-launch-nfc-technology-at-o2-wireless-festival/</link>
		<comments>http://www.newtoylondon.com/blog/2008/07/press-release-mobile-interactive-group-and-o2-launch-nfc-technology-at-o2-wireless-festival/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 09:14:32 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=54</guid>
		<description><![CDATA[Mobile Interactive Group (MIG) teams up with O2 to provide NFC (Near Field Communication) at the O2 Wireless Festival taking place in London&#8217;s Hyde Park from 3rd &#8211; 6th July 2008. MIG&#8217;s production team will also power content and editorial for the Wireless mobile internet site and programme touch screen kiosks around the site to [...]]]></description>
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