<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>new toy</title>
	<atom:link href="http://www.newtoylondon.com/blog/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.newtoylondon.com/blog</link>
	<description>New Toy deliver innovative ways for brands to communicate with their customers using mobile, digital and emerging technologies. New Toy is part of Mobile Interactive Group.</description>
	<lastBuildDate>Tue, 02 Mar 2010 17:54:46 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.1</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>John Maeda on Creative Leadership</title>
		<link>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/</link>
		<comments>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 17:09:59 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=409</guid>
		<description><![CDATA[John Maeda&#8217;s output has constantly blurred the boundaries of design and technology, he also designed some rather interesting looking Reebok trainers.
Here&#8217;s a slide deck of his outlining the difference between traditional and creative leadership.
 	
]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy&#8217;s favourite TED talks</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 21:36:26 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[intercativity]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=375</guid>
		<description><![CDATA[TED is a great opportunity to experience insight from a (very) wide range of thinkers and doers &#8211; they&#8217;re also available as an iPhone app now.
We&#8217;ve embedded our favourite videos below. The line-up includes John Maeda, Rory Sutherland, Tim Brown, Mihaly Csikszentmihalyi and Golan Levin.
Mihaly Csikszentmihalyi on flow


John Maeda on his journey in design

Tim Brown [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy&#8217;s Top Ten&#8230; Top Ten&#8217;s of 2009</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 21:56:13 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Top Ten]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=304</guid>
		<description><![CDATA[We thought we&#8217;d make this list business a bit easier for everyone &#8211; so here is our definitive list of the year&#8230;
Tech Crunch&#8217;s The Top 10 MobileCrunch Posts of 2009
http://bit.ly/6eZyLx
Mashable&#8217;s Top 10 Mobile Social Apps
http://bit.ly/7C2AEA
Campaign&#8217;s Top 10 Digital Ads of 2009
http://bit.ly/82b3&#215;0/
Creative Applications.Net&#8217;s 15 (We know) Best and Must Have iPhone Apps of 2009
http://bit.ly/6SdNEk
Rough Trade&#8217;s Top [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Decode @ The V &amp; A</title>
		<link>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:05:33 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=295</guid>
		<description><![CDATA[We took a holiday visit to Decode at the Victoria and Albert Museum http://www.vam.ac.uk/microsites/decode/. The exhibition covered a range of digital and interactive design, from new and established names. The exhibition was broken down into the categories of Code, Interactivity and Network. As interactive art often demonstrates, the tech is less important than the idea behind [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Touch me</title>
		<link>http://www.newtoylondon.com/blog/2009/12/touch-me/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/touch-me/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:03:29 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=401</guid>
		<description><![CDATA[The chaps at Berg and Touch have produced some interesting work that does a lot to push perceptions of RFID and NFC beyond access and payments. Check out the videos:

Immaterials: the ghost in the field from timo on Vimeo.


Nearness from timo on Vimeo.
Finance companies and mobile operators are investing considerable time and resource into finding [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/12/touch-me/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy delivers interactive installation for O2 Academy music venues</title>
		<link>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 09:33:27 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=263</guid>
		<description><![CDATA[Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A diet of Dieter</title>
		<link>http://www.newtoylondon.com/blog/2009/11/397/</link>
		<comments>http://www.newtoylondon.com/blog/2009/11/397/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 15:39:13 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=397</guid>
		<description><![CDATA[A recent trip to the new Dieter Rams exhibition at the Design Museum really hammered home how his work for Braun influenced the likes of Jonathan Ive and Jasper Morrison, and subsequently how his legacy plays a part in our everyday lives.
Check out the similarities here:
For good measure, here are Dieter Rams&#8217; 10 principles for [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/11/397/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My O2 leads the way</title>
		<link>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:11:09 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=359</guid>
		<description><![CDATA[There’s nothing more distracting than a new baby for taking your eye off the ball, hence no posts for over a month.
However, things move on apace in the world of mobile apps. Perhaps the biggest mover has been O2, whose myO2 app has finally been released to the App Store, meaning the getting on for [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The mobile agency conundrum</title>
		<link>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 14:15:04 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=362</guid>
		<description><![CDATA[A journalist called me the other day as he was writing a piece on whether brands are better off using their existing agency set-up to deliver mobile services, or to use the services of a mobile specialist instead. While I would have an obvious natural bias towards the specialists, having been in that field for [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mixed up reality &#8211; Nokia&#8217;s Future Technologies</title>
		<link>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 10:35:02 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=249</guid>
		<description><![CDATA[Nokia&#8217;s R &#38; D team are a reliable source of conversation-starting predictions, like Phillips they put a serious amount of effort into visualising and prototyping their glimpses of the future.
This video shows a future controlled by augmented reality (or a variant of), but with handset that looks suspiciously like the old Nokia Communicator&#8230;

]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now you see it</title>
		<link>http://www.newtoylondon.com/blog/2009/09/now-you-see-it/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/now-you-see-it/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 21:48:58 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[visualisation]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=240</guid>
		<description><![CDATA[At New Toy towers we&#8217;re seriously digging data visualisation. It&#8217;s more exciting than it sounds &#8211; check out the Information Is Beautiful site and Good Magazine&#8217;s Transparency.

]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/now-you-see-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Augmented Reality in a contact lens</title>
		<link>http://www.newtoylondon.com/blog/2009/09/augmented-reality-in-a-contact-lens/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/augmented-reality-in-a-contact-lens/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 06:58:03 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[augmented reality]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=232</guid>
		<description><![CDATA[
See article on IEEE SPectrum &#8211; Augmented Reality in a contact lens
]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/augmented-reality-in-a-contact-lens/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Fiction by J Bleecker</title>
		<link>http://www.newtoylondon.com/blog/2009/09/design-fiction/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/design-fiction/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 06:24:24 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Slideshare]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=227</guid>
		<description><![CDATA[
Design Fiction: A short slideshow on design, science, fact and fiction
View more documents from bleeckerj.

]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/design-fiction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oh, the Futility!</title>
		<link>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/</link>
		<comments>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 14:05:58 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=355</guid>
		<description><![CDATA[While going over a mobile application brief from a prospective client the other day with a technical designer, we were assessing the feasibility of the job on both iPhone and standard java phones. Unfortunately many of the features required just aren’t possible on one or both of the platforms. After stripping out all the unworkable [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Interactive Group launches two new businesses</title>
		<link>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/</link>
		<comments>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 09:18:49 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Press release]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=214</guid>
		<description><![CDATA[Mobile Interactive Group (MIG), the fast growing privately owned technology company serving the global mobile and digital interactive markets, has launched two new businesses:  Kilrush, a next generation mobile internet business and Mobile Interactive Technology, the new operating technology business within MIG.
Since 2005 MIG’s separate businesses including 4th Screen Advertising, Jigsaw and New Toy [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
