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	<title>NEW TOY</title>
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	<link>http://www.newtoylondon.com/blog</link>
	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>Why Retail Brands Should Focus on the Mobile Channel</title>
		<link>http://www.newtoylondon.com/blog/2010/07/why-retail-brands-should-focus-on-the-mobile-channel/</link>
		<comments>http://www.newtoylondon.com/blog/2010/07/why-retail-brands-should-focus-on-the-mobile-channel/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 17:44:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=563</guid>
		<description><![CDATA[We are at a tipping point where mobile will soon become the optimum channel for retail brands to engage with their customers. Take a look at our presentation which highlights 22 compelling reasons why retail brands should be taking their mobile strategy seriously&#8230; You can download the PDF from this link.]]></description>
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		<title>Marks and Spencer site gets glowing review</title>
		<link>http://www.newtoylondon.com/blog/2010/07/554/</link>
		<comments>http://www.newtoylondon.com/blog/2010/07/554/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 09:32:31 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[marks and spencer]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=554</guid>
		<description><![CDATA[Hurrah! Forum Nokia has a given a glowing review to our design for the Marks and Spencer mobile internet site. In their words, &#8220;The web site provides an excellent example of well crafted and optimised mobile form design enabling users to easily accomplish complex tasks and access extensive datasets.&#8221; Click here to see their review [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Insight on mobile internet</title>
		<link>http://www.newtoylondon.com/blog/2010/07/insight-on-mobile-internet/</link>
		<comments>http://www.newtoylondon.com/blog/2010/07/insight-on-mobile-internet/#comments</comments>
		<pubDate>Mon, 05 Jul 2010 12:41:03 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[morgan stanley]]></category>
		<category><![CDATA[smartohones]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=545</guid>
		<description><![CDATA[Mary Meeker, renowned internet trend analyst from Morgan Stanley, has released her eagerly awaited annual report. As digital agencies (including us) across the globe mine this for insight and stats, I&#8217;ve embedded it here to view. Of particular interest are the rising dominance of mobile internet versus desktop internet, mobile becoming an accelerator for digital [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Upwardly Mobile &#8211; the time is nigh for mobile ticketing</title>
		<link>http://www.newtoylondon.com/blog/2010/05/upwardly-mobile-the-time-is-nigh-for-mobile-ticketing/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/upwardly-mobile-the-time-is-nigh-for-mobile-ticketing/#comments</comments>
		<pubDate>Mon, 24 May 2010 20:38:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[mobile ticketing]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[stadia]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=539</guid>
		<description><![CDATA[Check out this months Stadia magazine &#8211; New Toy&#8217;s Creative Director, Christopher Smith, talking about Mobile ticketing and the future of technology in sports and music venues. If you click through to the Scribd site &#8211; you can also play with their rather splendid new HTML5 document viewer&#8230;]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marks and Spencer&#8217;s mobile site goes live</title>
		<link>http://www.newtoylondon.com/blog/2010/05/marks-and-spencers-mobile-site-goes-live/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/marks-and-spencers-mobile-site-goes-live/#comments</comments>
		<pubDate>Fri, 14 May 2010 15:22:11 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[M & S]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=529</guid>
		<description><![CDATA[Marks and Spencer have just launched their full commerce mobile web site. This is the first large-scale mobile web deployment by a UK retailer. The team here worked closely with M &#38; S to design the site and user experience across a range of mobile devices. You can see it for yourself at m.marksandspencer.com. Congratulations [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Rimmel campaign strikes gold!</title>
		<link>http://www.newtoylondon.com/blog/2010/05/winners/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/winners/#comments</comments>
		<pubDate>Tue, 11 May 2010 13:37:28 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[rimmel]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=519</guid>
		<description><![CDATA[Great news &#8211; at the Valencia Festival of Media Awards - the team have won Best Use of Mobile for their work with Rimmel. (As MIG) we were up against a strong international field including submissions from Nike, Reebok and Cadbury. For more information on how the campaign worked you can view the show reel [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>MIG = Number One Mobile Agency</title>
		<link>http://www.newtoylondon.com/blog/2010/04/mig-number-one-mobile-agency/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/mig-number-one-mobile-agency/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 11:39:40 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[NMA]]></category>
		<category><![CDATA[Number One]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=508</guid>
		<description><![CDATA[This morning MIG has been announced as the “Number One Mobile Agency” in the NMA Marketing Services Guide 2009. Third year in a row. You can see the list at the NMA site here Cracking! Well done everybody in the Group.]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/04/mig-number-one-mobile-agency/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oh my word!</title>
		<link>http://www.newtoylondon.com/blog/2010/04/oh-my-word/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/oh-my-word/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 11:04:04 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[leadership debate]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[wordle]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=498</guid>
		<description><![CDATA[Inspired by the BBC&#8217;s use of Wordle after the election debate yesterday, it&#8217;s interesting to see how tweets, trending and word clouds have become standard tools for the media&#8217;s analysis of the leadership debates. Demonstrating how effective they are as real-time content that cuts through the crap (and 5-10% variables) of opinion polls sponsored by [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iPhone HD &#8211; built for NFC?</title>
		<link>http://www.newtoylondon.com/blog/2010/04/iphone-hd-built-for-nfc/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/iphone-hd-built-for-nfc/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 12:28:01 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[barclaycard]]></category>
		<category><![CDATA[iphone hd]]></category>
		<category><![CDATA[macbook]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[rfid]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=460</guid>
		<description><![CDATA[There&#8217;s an awful lot of blog-based kerfuffle about leaked iPhone images today. Those great friends Engadget and Gizmodo managed to trump each other within the week &#8211; and Gizmodo emerged with the lost device in hand (after parting with hard cash, allegedly). Here&#8217;s what they&#8217;ve got&#8230;. Assuming this is real, key additions to the &#8216;iPhone [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/04/iphone-hd-built-for-nfc/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Mobile internet vs Mobile apps &#8211; the great debate</title>
		<link>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:03:56 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile internet]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=453</guid>
		<description><![CDATA[Originally published on the DMA Mobile Messaging site, our Strategy Director Tim Dunn debates the merits of mobile apps and mobile internet with Marks and Spencer&#8217;s Sienne Veit (Social and Mobile Commerce Development Manager)&#8230;. &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; Dear Tim My approach to the mobile web is shaped by our approach to our customers &#8211; we sell to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>New Toy goes iPhone</title>
		<link>http://www.newtoylondon.com/blog/2010/04/new-toy-goes-iphone/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/new-toy-goes-iphone/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 15:23:34 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=447</guid>
		<description><![CDATA[We&#8217;ve spent so much time with our clients on their mobile and iPhone applications, we forgot to build our own one! Now we have &#8211; click below to get the app. Nice.]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/04/new-toy-goes-iphone/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3D on a Mobile device (update)</title>
		<link>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device-update/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device-update/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 12:29:57 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nintendo]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=438</guid>
		<description><![CDATA[Carrying on from the previous post &#8211; here&#8217;s a video of Nintendo&#8217;s 3DS &#8211; the upcoming handheld console scheduled for release in 2011. According to Japanese industry news website Nikkei.com, Nintendo plans to include &#8220;a 3-D joystick and a force feedback system&#8221;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3D on a Mobile device</title>
		<link>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 10:06:40 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nokia]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=420</guid>
		<description><![CDATA[It&#8217;s only a matter of time before 3D video on handheld devices (mobile, iPad) starts generating serious interest and investment. We&#8217;ve been looking at the potential for a particular client, and it&#8217;s surprising that there aren&#8217;t already mobile apps or platforms that offer even faux 3D. There is 3D Camera iPhone app that purports to [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Smartphone Smashdown</title>
		<link>http://www.newtoylondon.com/blog/2010/03/smartphone-smashdown/</link>
		<comments>http://www.newtoylondon.com/blog/2010/03/smartphone-smashdown/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 09:50:35 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[smartphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=417</guid>
		<description><![CDATA[Next week at MIG towers we&#8217;re having a Smartphone Smashdown &#8211; each division and company putting together innovative, meaningful 60-second elevator pitches for an ingenious smartphone application or platform. Watch this space to find out about New Toy&#8217;s grand idea&#8230;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Maeda on Creative Leadership</title>
		<link>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/</link>
		<comments>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 17:09:59 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=409</guid>
		<description><![CDATA[John Maeda&#8217;s output has constantly blurred the boundaries of design and technology, he also designed some rather interesting looking Reebok trainers. Here&#8217;s a slide deck of his outlining the difference between traditional and creative leadership.]]></description>
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