O2 and Live Nation/Academy Music Group announce strategic alliance
Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually
O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, Metropolis Music and SJM Concerts. The alliance will boost support for future music talent and enhance the music experience for fans visiting the venues as well as allow O2 to offer a number of benefits for its customers.