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	<title>NEW TOY &#187; design</title>
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	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>Marks and Spencer&#8217;s mobile site goes live</title>
		<link>http://www.newtoylondon.com/blog/2010/05/marks-and-spencers-mobile-site-goes-live/</link>
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		<pubDate>Fri, 14 May 2010 15:22:11 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[M & S]]></category>
		<category><![CDATA[mobile internet]]></category>
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		<description><![CDATA[Marks and Spencer have just launched their full commerce mobile web site. This is the first large-scale mobile web deployment by a UK retailer. Our creative team here worked closely with M &#38; S to design the mobile site and user experience across a range of mobile devices. You can see it for yourself at [...]]]></description>
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		<title>John Maeda on Creative Leadership</title>
		<link>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/</link>
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		<pubDate>Thu, 11 Feb 2010 17:09:59 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
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		<description><![CDATA[John Maeda&#8217;s output has constantly blurred the boundaries of design and technology, he also designed some rather interesting looking Reebok trainers. Here&#8217;s a slide deck of his outlining the difference between traditional and creative leadership.]]></description>
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		<title>A diet of Dieter</title>
		<link>http://www.newtoylondon.com/blog/2009/11/397/</link>
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		<pubDate>Mon, 02 Nov 2009 15:39:13 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[design]]></category>
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		<description><![CDATA[A recent trip to the new Dieter Rams exhibition at the Design Museum really hammered home how his work for Braun influenced the likes of Jonathan Ive and Jasper Morrison, and subsequently how his legacy plays a part in our everyday lives. Check out the similarities here: For good measure, here are Dieter Rams&#8217; 10 [...]]]></description>
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		<title>Design Fiction by J Bleecker</title>
		<link>http://www.newtoylondon.com/blog/2009/09/design-fiction/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/design-fiction/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 06:24:24 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Slideshare]]></category>

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		<description><![CDATA[Design Fiction: A short slideshow on design, science, fact and fiction View more documents from bleeckerj.]]></description>
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