John Maeda’s output has constantly blurred the boundaries of design and technology, he also designed some rather interesting looking Reebok trainers.
Here’s a slide deck of his outlining the difference between traditional and creative leadership.
TED is a great opportunity to experience insight from a (very) wide range of thinkers and doers – they’re also available as an iPhone app now.
We’ve embedded our favourite videos below. The line-up includes John Maeda, Rory Sutherland, Tim Brown, Mihaly Csikszentmihalyi and Golan Levin.
Mihaly Csikszentmihalyi on flow
We thought we’d make this list business a bit easier for everyone – so here is our definitive list of the year…
Tech Crunch’s The Top 10 MobileCrunch Posts of 2009
http://bit.ly/6eZyLx
Mashable’s Top 10 Mobile Social Apps
http://bit.ly/7C2AEA
Campaign’s Top 10 Digital Ads of 2009
http://bit.ly/82b3x0/
Creative Applications.Net’s 15 (We know) Best and Must Have iPhone Apps of 2009
http://bit.ly/6SdNEk
Rough Trade’s Top Ten Albums of 2009
http://bit.ly/7L18of
Mashable’s 10 Amazing Augmented Reality iPhone Apps
http://bit.ly/6XvAKa
Gizomodo’s Top 10 most popular articles of 2009
http://bit.ly/50DpHt
Digg’s Top 10 most popular stories of 2009
http://bit.ly/5oBdGk
Quentin Tarantino’s Top 8(!) Films of 2009
http://bit.ly/7ksuLG
Lifehacker’s Top 10 Mind Hacks for Making Your Resolutions Stick
http://bit.ly/698ZuI
We took a holiday visit to Decode at the Victoria and Albert Museum http://www.vam.ac.uk/microsites/decode/. The exhibition covered a range of digital and interactive design, from new and established names. The exhibition was broken down into the categories of Code, Interactivity and Network. As interactive art often demonstrates, the tech is less important than the idea behind it, and the most compelling installations are those borne of one simple, innovative concept.
Most of the generative work showed it’s age and failed to keep the attention, however special mentions go to…
Ross Philips, Videogrid – simple, emotional, engaging
The chaps at Berg and Touch have produced some interesting work that does a lot to push perceptions of RFID and NFC beyond access and payments. Check out the videos:
Immaterials: the ghost in the field from timo on Vimeo.
Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post event.
![snapbooth_final[1]](http://www.newtoylondon.com/blog/wp-content/uploads/2009/12/snapbooth_final11.jpg "snapbooth_final[1]")
Nokia’s R & D team are a reliable source of conversation-starting predictions, like Phillips they put a serious amount of effort into visualising and prototyping their glimpses of the future.
This video shows a future controlled by augmented reality (or a variant of), but with handset that looks suspiciously like the old Nokia Communicator…
At New Toy towers we’re seriously digging data visualisation. It’s more exciting than it sounds – check out the Information Is Beautiful site and Good Magazine’s Transparency.
Mobile Interactive Group (MIG), the fast growing privately owned technology company serving the global mobile and digital interactive markets, has launched two new businesses: Kilrush, a next generation mobile internet business and Mobile Interactive Technology, the new operating technology business within MIG.
Since 2005 MIG’s separate businesses including 4th Screen Advertising, Jigsaw and New Toy have been at the forefront of a broad set of mobile and digital markets, serving a blue-chip client base with mobile messaging,, mobile billing, mobile advertising and mobile and digital marketing solutions. Along the way MIG has gained a well deserved reputation as a innovation led, customer focussed business.
For our friends at Five and Upper Street Events – New Toy ran a Studio installation at Gadget Show Live at the NEC. Lots of fun at a packed out show – we created a studio for the creation of unique personalised content for Gadget Show fans.
Check out the slideshow…
Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually
O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, Metropolis Music and SJM Concerts. The alliance will boost support for future music talent and enhance the music experience for fans visiting the venues as well as allow O2 to offer a number of benefits for its customers.
New Toy’s parent company MIG was ranked number 1 in the annual Sunday Times Microsoft Tech Track 100 league table - securing the title of fastest growing privately owned technology company in the UK.
To see the table and article go to
New Toy launched on 13th August! To mark the event, we celebrated at the MIG Summer Party at Kensington Roof Gardens, showcasing a host of interactivity including…
* NFC wristbands – every wristband was programmed with a different prize
* VJs – mixing up guest MMS and exclusive videos
* Headphone disco - playing guest requests from the 80s
* DJ Vote – guests voted for the track they wanted to hear by SMS
* Guilty Pleasures – Sean Rowley DJing plus the Glitter Banditz dancers
Springing from the foundations of Mobile Interactive Groups (MIG’s) event and mobile production team, New Toy is an experience technology design agency that utilises every day and emerging technologies to build innovative customer experiences, filling a niche in the experiential marketplace.
New Toy has provided bespoke installations, RFID (NFC), AV production, text-to-screen, interactive displays and mobile ticketing solutions to clients including O2, Samsung and The BRITs. Continue reading…
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