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	<title>NEW TOY &#187; digital</title>
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	<link>http://www.newtoylondon.com/blog</link>
	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>John Maeda on Creative Leadership</title>
		<link>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/</link>
		<comments>http://www.newtoylondon.com/blog/2010/02/john-maeda-on-creative-leadership/#comments</comments>
		<pubDate>Thu, 11 Feb 2010 17:09:59 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=409</guid>
		<description><![CDATA[John Maeda&#8217;s output has constantly blurred the boundaries of design and technology, he also designed some rather interesting looking Reebok trainers. Here&#8217;s a slide deck of his outlining the difference between traditional and creative leadership.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Toy&#8217;s favourite TED talks</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 21:36:26 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[intercativity]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=375</guid>
		<description><![CDATA[TED is a great opportunity to experience insight from a (very) wide range of thinkers and doers &#8211; they&#8217;re also available as an iPhone app now. We&#8217;ve embedded our favourite videos below. The line-up includes John Maeda, Rory Sutherland, Tim Brown, Mihaly Csikszentmihalyi and Golan Levin. Mihaly Csikszentmihalyi on flow John Maeda on his journey [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>New Toy&#8217;s Top Ten&#8230; Top Ten&#8217;s of 2009</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 21:56:13 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Top Ten]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=304</guid>
		<description><![CDATA[We thought we&#8217;d make this list business a bit easier for everyone &#8211; so here is our definitive list of the year&#8230; Tech Crunch&#8217;s The Top 10 MobileCrunch Posts of 2009 http://bit.ly/6eZyLx Mashable&#8217;s Top 10 Mobile Social Apps http://bit.ly/7C2AEA Campaign&#8217;s Top 10 Digital Ads of 2009 http://bit.ly/82b3x0/ Creative Applications.Net&#8217;s 15 (We know) Best and Must [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Decode @ The V &amp; A</title>
		<link>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:05:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=295</guid>
		<description><![CDATA[We took a holiday visit to Decode at the Victoria and Albert Museum http://www.vam.ac.uk/microsites/decode/. The exhibition covered a range of digital and interactive design, from new and established names. The exhibition was broken down into the categories of Code, Interactivity and Network. As interactive art often demonstrates, the tech is less important than the idea behind [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Touch me</title>
		<link>http://www.newtoylondon.com/blog/2009/12/touch-me/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/touch-me/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:03:29 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=401</guid>
		<description><![CDATA[The chaps at Berg and Touch have produced some interesting work that does a lot to push perceptions of RFID and NFC beyond access and payments. Check out the videos: Immaterials: the ghost in the field from timo on Vimeo. Nearness from timo on Vimeo. Finance companies and mobile operators are investing considerable time and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Toy delivers interactive installation for O2 Academy music venues</title>
		<link>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 09:33:27 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=263</guid>
		<description><![CDATA[Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mixed up reality &#8211; Nokia&#8217;s Future Technologies</title>
		<link>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 10:35:02 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=249</guid>
		<description><![CDATA[Nokia&#8217;s R &#38; D team are a reliable source of conversation-starting predictions, like Phillips they put a serious amount of effort into visualising and prototyping their glimpses of the future. This video shows a future controlled by augmented reality (or a variant of), but with handset that looks suspiciously like the old Nokia Communicator&#8230;]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now you see it</title>
		<link>http://www.newtoylondon.com/blog/2009/09/now-you-see-it/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/now-you-see-it/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 21:48:58 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[visualisation]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=240</guid>
		<description><![CDATA[At New Toy towers we&#8217;re seriously digging data visualisation. It&#8217;s more exciting than it sounds &#8211; check out the Information Is Beautiful site and Good Magazine&#8217;s Transparency.]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/now-you-see-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Design Fiction by J Bleecker</title>
		<link>http://www.newtoylondon.com/blog/2009/09/design-fiction/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/design-fiction/#comments</comments>
		<pubDate>Thu, 03 Sep 2009 06:24:24 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[Slideshare]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=227</guid>
		<description><![CDATA[Design Fiction: A short slideshow on design, science, fact and fiction View more documents from bleeckerj.]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/design-fiction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Interactive Group launches two new businesses</title>
		<link>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/</link>
		<comments>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 09:18:49 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Press release]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=214</guid>
		<description><![CDATA[Mobile Interactive Group (MIG), the fast growing privately owned technology company serving the global mobile and digital interactive markets, has launched two new businesses: Kilrush, a next generation mobile internet business and Mobile Interactive Technology, the new operating technology business within MIG. Since 2005 MIG’s separate businesses including 4th Screen Advertising, Jigsaw and New Toy [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Go go gadget</title>
		<link>http://www.newtoylondon.com/blog/2009/04/go-go-gadget-show-live/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/go-go-gadget-show-live/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 12:39:24 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[chromakey]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=200</guid>
		<description><![CDATA[For our friends at Five and Upper Street Events &#8211; New Toy ran a Studio installation at Gadget Show Live at the NEC. Lots of fun at a packed out show &#8211; we created a studio for the creation of unique personalised content for Gadget Show fans. Check out the slideshow&#8230;]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/04/go-go-gadget-show-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>O2 and Live Nation/Academy Music Group announce strategic alliance</title>
		<link>http://www.newtoylondon.com/blog/2008/11/o2-and-live-nationacademy-music-group-amg-announce-strategic-alliance/</link>
		<comments>http://www.newtoylondon.com/blog/2008/11/o2-and-live-nationacademy-music-group-amg-announce-strategic-alliance/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 14:48:51 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[academies]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=179</guid>
		<description><![CDATA[Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>MIG hits No. 1 in Sunday Times league table</title>
		<link>http://www.newtoylondon.com/blog/2008/09/mig-hits-no-1-in-sunday-times-league-table/</link>
		<comments>http://www.newtoylondon.com/blog/2008/09/mig-hits-no-1-in-sunday-times-league-table/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 09:35:08 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new toy]]></category>
		<category><![CDATA[tech track]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=120</guid>
		<description><![CDATA[New Toy&#8217;s parent company MIG was ranked number 1 in the annual Sunday Times Microsoft Tech Track 100 league table - securing the title of fastest growing privately owned technology company in the UK. To see the table and article go to http://www.fasttrack.co.uk/fasttrack2002/bin/TechReport.pdf PRESS RELEASE: MOBILE INTERACTIVE GROUP RANKED NO.1 IN THE SUNDAY TIMES MICROSOFT TECH [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy &#8211; kicking off with a bang&#8230;</title>
		<link>http://www.newtoylondon.com/blog/2008/09/kicking-off-with-a-bang/</link>
		<comments>http://www.newtoylondon.com/blog/2008/09/kicking-off-with-a-bang/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 15:05:04 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new toy]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=111</guid>
		<description><![CDATA[New Toy launched on 13th August!  To mark the event, we celebrated at the MIG Summer Party at Kensington Roof Gardens, showcasing a host of interactivity including&#8230; * NFC wristbands &#8211; every wristband was programmed with a different prize * VJs &#8211; mixing up guest MMS and exclusive videos * Headphone disco -  playing guest [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Press release: Mobile Interactive Group launches experiential technology agency &#8211; New Toy</title>
		<link>http://www.newtoylondon.com/blog/2008/08/test-post-here/</link>
		<comments>http://www.newtoylondon.com/blog/2008/08/test-post-here/#comments</comments>
		<pubDate>Mon, 18 Aug 2008 19:51:05 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[experiential]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new toy]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=3</guid>
		<description><![CDATA[Springing from the foundations of Mobile Interactive Groups (MIG’s) event and mobile production team, New Toy is an experience technology design agency that utilises every day and emerging technologies to build innovative customer experiences, filling a niche in the experiential marketplace. New Toy has provided bespoke installations, RFID (NFC), AV production, text-to-screen, interactive displays and [...]]]></description>
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