Decode @ The V & A

We took a holiday visit to Decode at the Victoria and Albert Museum http://www.vam.ac.uk/microsites/decode/. The exhibition covered a range of digital and interactive design, from new and established names. The exhibition was broken down into the categories of Code, Interactivity and Network. As interactive art often demonstrates, the tech is less important than the idea behind it, and the most compelling installations are those borne of one simple, innovative concept.

Most of the generative work showed it’s age and failed to keep the attention, however special mentions go to…

Ross Philips, Videogrid – simple, emotional, engaging

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New Toy delivers interactive installation for O2 Academy music venues

Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post event.

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Go go gadget

For our friends at Five and Upper Street Events – New Toy ran a Studio installation at Gadget Show Live at the NEC. Lots of fun at a packed out show – we created a studio for the creation of unique personalised content for Gadget Show fans.

Check out the slideshow…

Can I see your RFID?

We all know about Oyster and Visa paywave – but how can you have fun with RFID and NFC?

At New Toy towers we’re bringing some exciting ideas to reality – we’ll keep you updated. For now, there’s been some interesting development at the Science Museum and Alton Towers. See…

The flashing tower of Dexia

As interactive installations go – this one aim s pretty high.

At the Dexia Tower in Brussels 4200 windows can be individually illuminated by LED bars, at the bottom of the tower, an installation allows people to interact with the visual tower display via a multi-touch screen the pattern they create can then be sent as an electronic postcard.

Marvellous.

Press release: Mobile Interactive Group and O2 Launch NFC Technology at O2 Wireless Festival

Mobile Interactive Group (MIG) teams up with O2 to provide NFC (Near Field Communication) at the O2 Wireless Festival taking place in London’s Hyde Park from 3rd – 6th July 2008. MIG’s production team will also power content and editorial for the Wireless mobile internet site and programme touch screen kiosks around the site to enable mobile PIN code redemptions.

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