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	<title>NEW TOY &#187; iphone</title>
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	<link>http://www.newtoylondon.com/blog</link>
	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>Marks and Spencer&#8217;s mobile site goes live</title>
		<link>http://www.newtoylondon.com/blog/2010/05/marks-and-spencers-mobile-site-goes-live/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/marks-and-spencers-mobile-site-goes-live/#comments</comments>
		<pubDate>Fri, 14 May 2010 15:22:11 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[M & S]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=529</guid>
		<description><![CDATA[Marks and Spencer have just launched their full commerce mobile web site. This is the first large-scale mobile web deployment by a UK retailer. Our creative team here worked closely with M &#38; S to design the mobile site and user experience across a range of mobile devices. You can see it for yourself at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile internet vs Mobile apps &#8211; the great debate</title>
		<link>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:03:56 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile internet]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=453</guid>
		<description><![CDATA[Originally published on the DMA Mobile Messaging site, our Strategy Director Tim Dunn debates the merits of mobile apps and mobile internet with Marks and Spencer&#8217;s Sienne Veit (Social and Mobile Commerce Development Manager)&#8230;. &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; Dear Tim My approach to the mobile web is shaped by our approach to our customers &#8211; we sell to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>New Toy goes iPhone</title>
		<link>http://www.newtoylondon.com/blog/2010/04/new-toy-goes-iphone/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/new-toy-goes-iphone/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 15:23:34 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=447</guid>
		<description><![CDATA[We&#8217;ve spent so much time with our clients on their mobile and iPhone applications, we forgot to build our own one! Now we have &#8211; click below to get the app. Nice.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy&#8217;s favourite TED talks</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 21:36:26 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[intercativity]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=375</guid>
		<description><![CDATA[TED is a great opportunity to experience insight from a (very) wide range of thinkers and doers &#8211; they&#8217;re also available as an iPhone app now. We&#8217;ve embedded our favourite videos below. The line-up includes John Maeda, Rory Sutherland, Tim Brown, Mihaly Csikszentmihalyi and Golan Levin. Mihaly Csikszentmihalyi on flow John Maeda on his journey [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Touch me</title>
		<link>http://www.newtoylondon.com/blog/2009/12/touch-me/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/touch-me/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:03:29 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=401</guid>
		<description><![CDATA[The chaps at Berg and Touch have produced some interesting work that does a lot to push perceptions of RFID and NFC beyond access and payments. Check out the videos: Immaterials: the ghost in the field from timo on Vimeo. Nearness from timo on Vimeo. Finance companies and mobile operators are investing considerable time and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>A diet of Dieter</title>
		<link>http://www.newtoylondon.com/blog/2009/11/397/</link>
		<comments>http://www.newtoylondon.com/blog/2009/11/397/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 15:39:13 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[iphone]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=397</guid>
		<description><![CDATA[A recent trip to the new Dieter Rams exhibition at the Design Museum really hammered home how his work for Braun influenced the likes of Jonathan Ive and Jasper Morrison, and subsequently how his legacy plays a part in our everyday lives. Check out the similarities here: For good measure, here are Dieter Rams&#8217; 10 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My O2 leads the way</title>
		<link>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:11:09 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=359</guid>
		<description><![CDATA[There’s nothing more distracting than a new baby for taking your eye off the ball, hence no posts for over a month. However, things move on apace in the world of mobile apps. Perhaps the biggest mover has been O2, whose myO2 app has finally been released to the App Store, meaning the getting on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The mobile agency conundrum</title>
		<link>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 14:15:04 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=362</guid>
		<description><![CDATA[A journalist called me the other day as he was writing a piece on whether brands are better off using their existing agency set-up to deliver mobile services, or to use the services of a mobile specialist instead. While I would have an obvious natural bias towards the specialists, having been in that field for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Oh, the Futility!</title>
		<link>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/</link>
		<comments>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 14:05:58 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=355</guid>
		<description><![CDATA[While going over a mobile application brief from a prospective client the other day with a technical designer, we were assessing the feasibility of the job on both iPhone and standard java phones. Unfortunately many of the features required just aren’t possible on one or both of the platforms. After stripping out all the unworkable [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking out the Trash</title>
		<link>http://www.newtoylondon.com/blog/2009/04/taking-out-the-trash/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/taking-out-the-trash/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 13:48:26 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=350</guid>
		<description><![CDATA[With spring apparently just around the corner, I have the sudden urge to sling out loads of all junk and make things shiny and fresh for the new season. Of course I could spend hours going through the attic and taking old carpet squares, dried up paint and more to the tip, but a much [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s Art, but do we like it?</title>
		<link>http://www.newtoylondon.com/blog/2009/04/it%e2%80%99s-art-but-do-we-like-it/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/it%e2%80%99s-art-but-do-we-like-it/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 13:46:11 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=348</guid>
		<description><![CDATA[We all have preferences in art, and one man&#8217;s Picasso is another man&#8217;s Tracy Emin, so it&#8217;s nice that BMW went out on a limb to make art the focus of their recent campaign for the Z4. For those too idle to click the link, it features the boy-racer-mobile driving around a large blank canvas [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/04/it%e2%80%99s-art-but-do-we-like-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to Beyond SMS!</title>
		<link>http://www.newtoylondon.com/blog/2009/02/welcome-to-beyond-sms/</link>
		<comments>http://www.newtoylondon.com/blog/2009/02/welcome-to-beyond-sms/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 13:40:06 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile aplications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=344</guid>
		<description><![CDATA[So &#8211; welcome to Revolution&#8217;s new mobile apps blog! Here, I&#8217;ll be looking at the good, the bad and the downright weird on iPhone, Android, java, Blackberry, and the myriad of other technologies springing up, as well as the new app stores being launched by all and sundry. As anyone who&#8217;s been in mobile for [...]]]></description>
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		<slash:comments>0</slash:comments>
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