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	<title>NEW TOY &#187; mobile applications</title>
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	<link>http://www.newtoylondon.com/blog</link>
	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>Why Retail Brands Should Focus on the Mobile Channel</title>
		<link>http://www.newtoylondon.com/blog/2010/07/why-retail-brands-should-focus-on-the-mobile-channel/</link>
		<comments>http://www.newtoylondon.com/blog/2010/07/why-retail-brands-should-focus-on-the-mobile-channel/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 17:44:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=563</guid>
		<description><![CDATA[We are at a tipping point where mobile will soon become the optimum channel for retail brands to engage with their customers. Take a look at our presentation which highlights 22 compelling reasons why retail brands should be taking their mobile strategy seriously&#8230; You can download the PDF from this link.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile internet vs Mobile apps &#8211; the great debate</title>
		<link>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/mobile-internet-vs-mobile-apps-the-great-debate/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:03:56 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile internet]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=453</guid>
		<description><![CDATA[Originally published on the DMA Mobile Messaging site, our Strategy Director Tim Dunn debates the merits of mobile apps and mobile internet with Marks and Spencer&#8217;s Sienne Veit (Social and Mobile Commerce Development Manager)&#8230;. &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; Dear Tim My approach to the mobile web is shaped by our approach to our customers &#8211; we sell to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>My O2 leads the way</title>
		<link>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:11:09 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=359</guid>
		<description><![CDATA[There’s nothing more distracting than a new baby for taking your eye off the ball, hence no posts for over a month. However, things move on apace in the world of mobile apps. Perhaps the biggest mover has been O2, whose myO2 app has finally been released to the App Store, meaning the getting on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>The mobile agency conundrum</title>
		<link>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 14:15:04 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=362</guid>
		<description><![CDATA[A journalist called me the other day as he was writing a piece on whether brands are better off using their existing agency set-up to deliver mobile services, or to use the services of a mobile specialist instead. While I would have an obvious natural bias towards the specialists, having been in that field for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Oh, the Futility!</title>
		<link>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/</link>
		<comments>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 14:05:58 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=355</guid>
		<description><![CDATA[While going over a mobile application brief from a prospective client the other day with a technical designer, we were assessing the feasibility of the job on both iPhone and standard java phones. Unfortunately many of the features required just aren’t possible on one or both of the platforms. After stripping out all the unworkable [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Home Office Beatz Knife Crime &#8211; with mobile&#8230;</title>
		<link>http://www.newtoylondon.com/blog/2009/05/home-office-beatz-knife-crime-with-mobile/</link>
		<comments>http://www.newtoylondon.com/blog/2009/05/home-office-beatz-knife-crime-with-mobile/#comments</comments>
		<pubDate>Mon, 04 May 2009 13:52:42 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[coi]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=352</guid>
		<description><![CDATA[While this blog, as with pretty much anyone dealing in mobile apps, is likely to be diverted for much of the time by the wonder of the iPhone, it&#8217;s well worth remembering that there is another 99% of the mobile market which is, frankly, non-iPhone. So how do we address this market through mobile apps, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It’s Art, but do we like it?</title>
		<link>http://www.newtoylondon.com/blog/2009/04/it%e2%80%99s-art-but-do-we-like-it/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/it%e2%80%99s-art-but-do-we-like-it/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 13:46:11 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=348</guid>
		<description><![CDATA[We all have preferences in art, and one man&#8217;s Picasso is another man&#8217;s Tracy Emin, so it&#8217;s nice that BMW went out on a limb to make art the focus of their recent campaign for the Z4. For those too idle to click the link, it features the boy-racer-mobile driving around a large blank canvas [...]]]></description>
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