We are at a tipping point where mobile will soon become the optimum channel for retail brands to engage with their customers.
Take a look at our presentation which highlights 22 compelling reasons why retail brands should be taking their mobile strategy seriously…
You can download the PDF from this link.
Hurrah! Forum Nokia has a given a glowing review to our design for the Marks and Spencer mobile internet site.
In their words, “The web site provides an excellent example of well crafted and optimised mobile form design enabling users to easily accomplish complex tasks and access extensive datasets.”
Click here to see their review at the Design Gallery.
Mary Meeker, renowned internet trend analyst from Morgan Stanley, has released her eagerly awaited annual report. As digital agencies (including us) across the globe mine this for insight and stats, I’ve embedded it here to view.
Of particular interest are the rising dominance of mobile internet versus desktop internet, mobile becoming an accelerator for digital commerce and the shift in Apple’s core business. Enjoy.
Marks and Spencer have just launched their full commerce mobile web site. This is the first large-scale mobile web deployment by a UK retailer.
Our creative team here worked closely with M & S to design the mobile site and user experience across a range of mobile devices. You can see it for yourself at m.marksandspencer.com.
Congratulations to everybody involved in the project. Check out the official press release here.
For further details please contact: Matt Jones +44 (0)20 7921 5552 / info@newtoylondon.com
Great news – at the Valencia Festival of Media Awards - the team have won Best Use of Mobile for their work with Rimmel.
(As MIG) we were up against a strong international field including submissions from Nike, Reebok and Cadbury.
For more information on how the campaign worked you can view the show reel here.
Well done everyone.
Originally published on the DMA Mobile Messaging site, our Strategy Director Tim Dunn debates the merits of mobile apps and mobile internet with Marks and Spencer’s Sienne Veit (Social and Mobile Commerce Development Manager)….
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Dear Tim
My approach to the mobile web is shaped by our approach to our customers – we sell to everybody across Britain, young or old, techie or not. One of our great successes is Shop Your Way – a multichannel initiative that enables shoppers to cross channels, including stores, web, phone and, in the future, mobile. Our customers interact with us across a range of channels through the course of a day, and we want to deliver as continuous a journey across those channels as possible, so that a journey started in one channel can proceed and be completed in any other(s). Our customers are now familiar with the web and shopping on the web. So it makes sense for any mobile web experience we plan to replicate that in as far as possible while ensuring that we optimise the specific channel (mobile) to make that journey about the product and make the technology invisible (you shouldn’t have to download, update or have to go into and out of multiple apps or sessions).
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