Great news – at the Valencia Festival of Media Awards - the team have won Best Use of Mobile for their work with Rimmel.
(As MIG) we were up against a strong international field including submissions from Nike, Reebok and Cadbury.
For more information on how the campaign worked you can view the show reel here.
Well done everyone.
There’s nothing more distracting than a new baby for taking your eye off the ball, hence no posts for over a month.
However, things move on apace in the world of mobile apps. Perhaps the biggest mover has been O2, whose myO2 app has finally been released to the App Store, meaning the getting on for 2 million UK iPhone users can now manage their accounts efficiently. While I have to declare an interest as we at MIG did the design and build, I have to admire its nice design and simple interface. Now that O2 have a really firm foothold in the App Store, it will be interesting to see how they go on to develop this: with such a raft of content and sponsorship opportunities just crying out for an iPhone execution, and the brand looking as good as ever, I would hope to see some updates to the app very soon.
A journalist called me the other day as he was writing a piece on whether brands are better off using their existing agency set-up to deliver mobile services, or to use the services of a mobile specialist instead. While I would have an obvious natural bias towards the specialists, having been in that field for nearly 10 years now, it’s not an open-and-shut case.
The argument for the specialists goes as follows:
While going over a mobile application brief from a prospective client the other day with a technical designer, we were assessing the feasibility of the job on both iPhone and standard java phones. Unfortunately many of the features required just aren’t possible on one or both of the platforms. After stripping out all the unworkable elements we were left with a proposition that delivered much less than originally envisaged.
“If we deliver this, it’s an act of futility,” wailed the project manager. “Yes”, I replied instinctively, “but it’s an act of branded futility”.
While this blog, as with pretty much anyone dealing in mobile apps, is likely to be diverted for much of the time by the wonder of the iPhone, it’s well worth remembering that there is another 99% of the mobile market which is, frankly, non-iPhone.
So how do we address this market through mobile apps, and who out there is going to receive them?
With spring apparently just around the corner, I have the sudden urge to sling out loads of all junk and make things shiny and fresh for the new season.
Of course I could spend hours going through the attic and taking old carpet squares, dried up paint and more to the tip, but a much easier form of spring-cleaning is going through my old apps from when the AppStore was just a novelty, and seeing what horrors have managed to survive on my phone since then.
So – welcome to Revolution’s new mobile apps blog! Here, I’ll be looking at the good, the bad and the downright weird on iPhone, Android, java, Blackberry, and the myriad of other technologies springing up, as well as the new app stores being launched by all and sundry.
As anyone who’s been in mobile for as long as I have (9 years and counting…) the fact that there are now not one but two mobile blogs in Revolution surely means that this is the long-heralded but often-delayed ‘year of mobile’? Right?
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