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	<title>NEW TOY &#187; mobile marketing</title>
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	<link>http://www.newtoylondon.com/blog</link>
	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>Rimmel campaign strikes gold!</title>
		<link>http://www.newtoylondon.com/blog/2010/05/winners/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/winners/#comments</comments>
		<pubDate>Tue, 11 May 2010 13:37:28 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[mobile internet]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[rimmel]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=519</guid>
		<description><![CDATA[Great news &#8211; at the Valencia Festival of Media Awards - the team have won Best Use of Mobile for their work with Rimmel. (As MIG) we were up against a strong international field including submissions from Nike, Reebok and Cadbury. For more information on how the campaign worked you can view the show reel [...]]]></description>
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		<title>My O2 leads the way</title>
		<link>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:11:09 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=359</guid>
		<description><![CDATA[There’s nothing more distracting than a new baby for taking your eye off the ball, hence no posts for over a month. However, things move on apace in the world of mobile apps. Perhaps the biggest mover has been O2, whose myO2 app has finally been released to the App Store, meaning the getting on [...]]]></description>
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		<title>The mobile agency conundrum</title>
		<link>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/the-mobile-agency-conundrum/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 14:15:04 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=362</guid>
		<description><![CDATA[A journalist called me the other day as he was writing a piece on whether brands are better off using their existing agency set-up to deliver mobile services, or to use the services of a mobile specialist instead. While I would have an obvious natural bias towards the specialists, having been in that field for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Oh, the Futility!</title>
		<link>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/</link>
		<comments>http://www.newtoylondon.com/blog/2009/06/oh-the-futility/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 14:05:58 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=355</guid>
		<description><![CDATA[While going over a mobile application brief from a prospective client the other day with a technical designer, we were assessing the feasibility of the job on both iPhone and standard java phones. Unfortunately many of the features required just aren’t possible on one or both of the platforms. After stripping out all the unworkable [...]]]></description>
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		<title>Home Office Beatz Knife Crime &#8211; with mobile&#8230;</title>
		<link>http://www.newtoylondon.com/blog/2009/05/home-office-beatz-knife-crime-with-mobile/</link>
		<comments>http://www.newtoylondon.com/blog/2009/05/home-office-beatz-knife-crime-with-mobile/#comments</comments>
		<pubDate>Mon, 04 May 2009 13:52:42 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[coi]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=352</guid>
		<description><![CDATA[While this blog, as with pretty much anyone dealing in mobile apps, is likely to be diverted for much of the time by the wonder of the iPhone, it&#8217;s well worth remembering that there is another 99% of the mobile market which is, frankly, non-iPhone. So how do we address this market through mobile apps, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Taking out the Trash</title>
		<link>http://www.newtoylondon.com/blog/2009/04/taking-out-the-trash/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/taking-out-the-trash/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 13:48:26 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=350</guid>
		<description><![CDATA[With spring apparently just around the corner, I have the sudden urge to sling out loads of all junk and make things shiny and fresh for the new season. Of course I could spend hours going through the attic and taking old carpet squares, dried up paint and more to the tip, but a much [...]]]></description>
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		<title>Welcome to Beyond SMS!</title>
		<link>http://www.newtoylondon.com/blog/2009/02/welcome-to-beyond-sms/</link>
		<comments>http://www.newtoylondon.com/blog/2009/02/welcome-to-beyond-sms/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 13:40:06 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile aplications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=344</guid>
		<description><![CDATA[So &#8211; welcome to Revolution&#8217;s new mobile apps blog! Here, I&#8217;ll be looking at the good, the bad and the downright weird on iPhone, Android, java, Blackberry, and the myriad of other technologies springing up, as well as the new app stores being launched by all and sundry. As anyone who&#8217;s been in mobile for [...]]]></description>
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