new toy


Archived entries for mobile

3D on a Mobile device (update)

Carrying on from the previous post – here’s a video of Nintendo’s 3DS – the upcoming handheld console scheduled for release in 2011.

According to Japanese industry news website Nikkei.com, Nintendo plans to include “a 3-D joystick and a force feedback system”

3D on a Mobile device

It’s only a matter of time before 3D video on handheld devices (mobile, iPad) starts generating serious interest and investment. We’ve been looking at the potential for a particular client, and it’s surprising that there aren’t already mobile apps or platforms that offer even faux 3D. There is 3D Camera iPhone app that purports to create 3D stills from regular photos, this kept us occupied for a few minutes.

The obvious downside to 3D on mobile is the requirement of two peripherals (the glasses and the device) – however this is no less clunky than the non-mobile, image-marker-to-webcam Augmented Reality implementations. Avatar 3D won’t be available on DVD until next year – but maybe Mr. Cameron should invest some of his profits into delivering a 3D Avatar experience on mobile. On second thoughts, maybe he should invest it in some decent screenwriters for the sequel…

Good old Nokia Reasearch Lab have done some serious work Mobile 3D – including a decoder software that runs on the N800 – click here to find out more.

We’ll keep you updated with our work on this…

New Toy’s favourite TED talks

TED is a great opportunity to experience insight from a (very) wide range of thinkers and doers – they’re also available as an iPhone app now.

We’ve embedded our favourite videos below. The line-up includes John Maeda, Rory Sutherland, Tim Brown, Mihaly Csikszentmihalyi and Golan Levin.

Mihaly Csikszentmihalyi on flow


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New Toy’s Top Ten… Top Ten’s of 2009

We thought we’d make this list business a bit easier for everyone – so here is our definitive list of the year…

Tech Crunch’s The Top 10 MobileCrunch Posts of 2009
http://bit.ly/6eZyLx

Mashable’s Top 10 Mobile Social Apps
http://bit.ly/7C2AEA

Campaign’s Top 10 Digital Ads of 2009
http://bit.ly/82b3x0/

Creative Applications.Net’s 15 (We know) Best and Must Have iPhone Apps of 2009
http://bit.ly/6SdNEk

Rough Trade’s Top Ten Albums of 2009
http://bit.ly/7L18of

Mashable’s 10 Amazing Augmented Reality iPhone Apps
http://bit.ly/6XvAKa

Gizomodo’s Top 10 most popular articles of 2009
http://bit.ly/50DpHt

Digg’s Top 10 most popular stories of 2009
http://bit.ly/5oBdGk

Quentin Tarantino’s Top 8(!) Films of 2009
http://bit.ly/7ksuLG

Lifehacker’s Top 10 Mind Hacks for Making Your Resolutions Stick
http://bit.ly/698ZuI

Decode @ The V & A

We took a holiday visit to Decode at the Victoria and Albert Museum http://www.vam.ac.uk/microsites/decode/. The exhibition covered a range of digital and interactive design, from new and established names. The exhibition was broken down into the categories of Code, Interactivity and Network. As interactive art often demonstrates, the tech is less important than the idea behind it, and the most compelling installations are those borne of one simple, innovative concept.

Most of the generative work showed it’s age and failed to keep the attention, however special mentions go to…

Ross PhilipsVideogrid – simple, emotional, engaging

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Touch me

The chaps at Berg and Touch have produced some interesting work that does a lot to push perceptions of RFID and NFC beyond access and payments. Check out the videos:

Immaterials: the ghost in the field from timo on Vimeo.

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New Toy delivers interactive installation for O2 Academy music venues

Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post event.

snapbooth_final[1]

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Mixed up reality – Nokia’s Future Technologies

Nokia’s R & D team are a reliable source of conversation-starting predictions, like Phillips they put a serious amount of effort into visualising and prototyping their glimpses of the future.

This video shows a future controlled by augmented reality (or a variant of), but with handset that looks suspiciously like the old Nokia Communicator…

Mobile Interactive Group launches two new businesses

Mobile Interactive Group (MIG), the fast growing privately owned technology company serving the global mobile and digital interactive markets, has launched two new businesses: Kilrush, a next generation mobile internet business and Mobile Interactive Technology, the new operating technology business within MIG.

Since 2005 MIG’s separate businesses including 4th Screen Advertising, Jigsaw and New Toy have been at the forefront of a broad set of mobile and digital markets, serving a blue-chip client base with mobile messaging,, mobile billing, mobile advertising and mobile and digital marketing solutions. Along the way MIG has gained a well deserved reputation as a innovation led, customer focussed business.

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Go go gadget

For our friends at Five and Upper Street Events – New Toy ran a Studio installation at Gadget Show Live at the NEC. Lots of fun at a packed out show – we created a studio for the creation of unique personalised content for Gadget Show fans.

Check out the slideshow…

Taking out the Trash

With spring apparently just around the corner, I have the sudden urge to sling out loads of all junk and make things shiny and fresh for the new season.

Of course I could spend hours going through the attic and taking old carpet squares, dried up paint and more to the tip, but a much easier form of spring-cleaning is going through my old apps from when the AppStore was just a novelty, and seeing what horrors have managed to survive on my phone since then.

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It’s Art, but do we like it?

We all have preferences in art, and one man’s Picasso is another man’s Tracy Emin, so it’s nice that BMW went out on a limb to make art the focus of their recent campaign for the Z4. For those too idle to click the link, it features the boy-racer-mobile driving around a large blank canvas depositing paints of different hues from its wheels to create an auto-matic masterpiece.

But while the TV ad is disappointingly coy in not revealing a full view of the masterpiece, the iPhone app (search for Z4 in iTunes) gives you the final result. After viewing a tantalizing clip of the live car in action, you get to drive the paint-wagon yourself, and the results are captured as a picture for you to save to your phone and… well whatever you want to do with that image. I’m quite pleased with mine – maybe all those handbrake turns are paying off.

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Welcome to Beyond SMS!

So – welcome to Revolution’s new mobile apps blog! Here, I’ll be looking at the good, the bad and the downright weird on iPhone, Android, java, Blackberry, and the myriad of other technologies springing up, as well as the new app stores being launched by all and sundry.

As anyone who’s been in mobile for as long as I have (9 years and counting…) the fact that there are now not one but two mobile blogs in Revolution surely means that this is the long-heralded but often-delayed ‘year of mobile’? Right?

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Can I see your RFID?

We all know about Oyster and Visa paywave – but how can you have fun with RFID and NFC?

At New Toy towers we’re bringing some exciting ideas to reality – we’ll keep you updated. For now, there’s been some interesting development at the Science Museum and Alton Towers. See…

O2 and Live Nation/Academy Music Group announce strategic alliance

Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually

O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, Metropolis Music and SJM Concerts. The alliance will boost support for future music talent and enhance the music experience for fans visiting the venues as well as allow O2 to offer a number of benefits for its customers.

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