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	<title>NEW TOY &#187; mobile</title>
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	<link>http://www.newtoylondon.com/blog</link>
	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>3D on a Mobile device (update)</title>
		<link>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device-update/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device-update/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 12:29:57 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[gaming]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nintendo]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=438</guid>
		<description><![CDATA[Carrying on from the previous post &#8211; here&#8217;s a video of Nintendo&#8217;s 3DS &#8211; the upcoming handheld console scheduled for release in 2011. According to Japanese industry news website Nikkei.com, Nintendo plans to include &#8220;a 3-D joystick and a force feedback system&#8221;]]></description>
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		<title>3D on a Mobile device</title>
		<link>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/3d-on-a-mobile-device/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 10:06:40 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[nokia]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=420</guid>
		<description><![CDATA[It&#8217;s only a matter of time before 3D video on handheld devices (mobile, iPad) starts generating serious interest and investment. We&#8217;ve been looking at the potential for a particular client, and it&#8217;s surprising that there aren&#8217;t already mobile apps or platforms that offer even faux 3D. There is 3D Camera iPhone app that purports to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy&#8217;s favourite TED talks</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/#comments</comments>
		<pubDate>Sat, 09 Jan 2010 21:36:26 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[intercativity]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[TED]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=375</guid>
		<description><![CDATA[TED is a great opportunity to experience insight from a (very) wide range of thinkers and doers &#8211; they&#8217;re also available as an iPhone app now. We&#8217;ve embedded our favourite videos below. The line-up includes John Maeda, Rory Sutherland, Tim Brown, Mihaly Csikszentmihalyi and Golan Levin. Mihaly Csikszentmihalyi on flow John Maeda on his journey [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2010/01/new-toys-favourite-ted-talks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy&#8217;s Top Ten&#8230; Top Ten&#8217;s of 2009</title>
		<link>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/</link>
		<comments>http://www.newtoylondon.com/blog/2010/01/new-toys-top-ten-top-tens-of-2009/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 21:56:13 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Top Ten]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=304</guid>
		<description><![CDATA[We thought we&#8217;d make this list business a bit easier for everyone &#8211; so here is our definitive list of the year&#8230; Tech Crunch&#8217;s The Top 10 MobileCrunch Posts of 2009 http://bit.ly/6eZyLx Mashable&#8217;s Top 10 Mobile Social Apps http://bit.ly/7C2AEA Campaign&#8217;s Top 10 Digital Ads of 2009 http://bit.ly/82b3x0/ Creative Applications.Net&#8217;s 15 (We know) Best and Must [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Decode @ The V &amp; A</title>
		<link>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/decode-the-v-a/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 17:05:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=295</guid>
		<description><![CDATA[We took a holiday visit to Decode at the Victoria and Albert Museum http://www.vam.ac.uk/microsites/decode/. The exhibition covered a range of digital and interactive design, from new and established names. The exhibition was broken down into the categories of Code, Interactivity and Network. As interactive art often demonstrates, the tech is less important than the idea behind [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Touch me</title>
		<link>http://www.newtoylondon.com/blog/2009/12/touch-me/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/touch-me/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:03:29 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=401</guid>
		<description><![CDATA[The chaps at Berg and Touch have produced some interesting work that does a lot to push perceptions of RFID and NFC beyond access and payments. Check out the videos: Immaterials: the ghost in the field from timo on Vimeo. Nearness from timo on Vimeo. Finance companies and mobile operators are investing considerable time and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New Toy delivers interactive installation for O2 Academy music venues</title>
		<link>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 09:33:27 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=263</guid>
		<description><![CDATA[Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mixed up reality &#8211; Nokia&#8217;s Future Technologies</title>
		<link>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/#comments</comments>
		<pubDate>Mon, 14 Sep 2009 10:35:02 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[AR]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=249</guid>
		<description><![CDATA[Nokia&#8217;s R &#38; D team are a reliable source of conversation-starting predictions, like Phillips they put a serious amount of effort into visualising and prototyping their glimpses of the future. This video shows a future controlled by augmented reality (or a variant of), but with handset that looks suspiciously like the old Nokia Communicator&#8230;]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/09/mixed-up-reality-nokias-future-technologies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Interactive Group launches two new businesses</title>
		<link>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/</link>
		<comments>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 09:18:49 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[Press release]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=214</guid>
		<description><![CDATA[Mobile Interactive Group (MIG), the fast growing privately owned technology company serving the global mobile and digital interactive markets, has launched two new businesses: Kilrush, a next generation mobile internet business and Mobile Interactive Technology, the new operating technology business within MIG. Since 2005 MIG’s separate businesses including 4th Screen Advertising, Jigsaw and New Toy [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/06/mobile-interactive-group-launches-two-new-businesses/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Go go gadget</title>
		<link>http://www.newtoylondon.com/blog/2009/04/go-go-gadget-show-live/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/go-go-gadget-show-live/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 12:39:24 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[chromakey]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[studio]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=200</guid>
		<description><![CDATA[For our friends at Five and Upper Street Events &#8211; New Toy ran a Studio installation at Gadget Show Live at the NEC. Lots of fun at a packed out show &#8211; we created a studio for the creation of unique personalised content for Gadget Show fans. Check out the slideshow&#8230;]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/04/go-go-gadget-show-live/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Taking out the Trash</title>
		<link>http://www.newtoylondon.com/blog/2009/04/taking-out-the-trash/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/taking-out-the-trash/#comments</comments>
		<pubDate>Sat, 18 Apr 2009 13:48:26 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=350</guid>
		<description><![CDATA[With spring apparently just around the corner, I have the sudden urge to sling out loads of all junk and make things shiny and fresh for the new season. Of course I could spend hours going through the attic and taking old carpet squares, dried up paint and more to the tip, but a much [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/04/taking-out-the-trash/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s Art, but do we like it?</title>
		<link>http://www.newtoylondon.com/blog/2009/04/it%e2%80%99s-art-but-do-we-like-it/</link>
		<comments>http://www.newtoylondon.com/blog/2009/04/it%e2%80%99s-art-but-do-we-like-it/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 13:46:11 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=348</guid>
		<description><![CDATA[We all have preferences in art, and one man&#8217;s Picasso is another man&#8217;s Tracy Emin, so it&#8217;s nice that BMW went out on a limb to make art the focus of their recent campaign for the Z4. For those too idle to click the link, it features the boy-racer-mobile driving around a large blank canvas [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/04/it%e2%80%99s-art-but-do-we-like-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Welcome to Beyond SMS!</title>
		<link>http://www.newtoylondon.com/blog/2009/02/welcome-to-beyond-sms/</link>
		<comments>http://www.newtoylondon.com/blog/2009/02/welcome-to-beyond-sms/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 13:40:06 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile aplications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=344</guid>
		<description><![CDATA[So &#8211; welcome to Revolution&#8217;s new mobile apps blog! Here, I&#8217;ll be looking at the good, the bad and the downright weird on iPhone, Android, java, Blackberry, and the myriad of other technologies springing up, as well as the new app stores being launched by all and sundry. As anyone who&#8217;s been in mobile for [...]]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/02/welcome-to-beyond-sms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can I see your RFID?</title>
		<link>http://www.newtoylondon.com/blog/2009/02/can-i-see-your-rfid/</link>
		<comments>http://www.newtoylondon.com/blog/2009/02/can-i-see-your-rfid/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 17:40:36 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[rfid]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=162</guid>
		<description><![CDATA[We all know about Oyster and Visa paywave &#8211; but how can you have fun with RFID and NFC? At New Toy towers we&#8217;re bringing some exciting ideas to reality &#8211; we&#8217;ll keep you updated. For now, there&#8217;s been some interesting development at the Science Museum and Alton Towers. See&#8230;]]></description>
		<wfw:commentRss>http://www.newtoylondon.com/blog/2009/02/can-i-see-your-rfid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>O2 and Live Nation/Academy Music Group announce strategic alliance</title>
		<link>http://www.newtoylondon.com/blog/2008/11/o2-and-live-nationacademy-music-group-amg-announce-strategic-alliance/</link>
		<comments>http://www.newtoylondon.com/blog/2008/11/o2-and-live-nationacademy-music-group-amg-announce-strategic-alliance/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 14:48:51 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[academies]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=179</guid>
		<description><![CDATA[Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, [...]]]></description>
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