New Toy’s parent company MIG was ranked number 1 in the annual Sunday Times Microsoft Tech Track 100 league table - securing the title of fastest growing privately owned technology company in the UK.
To see the table and article go to
New Toy launched on 13th August! To mark the event, we celebrated at the MIG Summer Party at Kensington Roof Gardens, showcasing a host of interactivity including…
* NFC wristbands – every wristband was programmed with a different prize
* VJs – mixing up guest MMS and exclusive videos
* Headphone disco - playing guest requests from the 80s
* DJ Vote – guests voted for the track they wanted to hear by SMS
* Guilty Pleasures – Sean Rowley DJing plus the Glitter Banditz dancers
Springing from the foundations of Mobile Interactive Groups (MIG’s) event and mobile production team, New Toy is an experience technology design agency that utilises every day and emerging technologies to build innovative customer experiences, filling a niche in the experiential marketplace.
New Toy has provided bespoke installations, RFID (NFC), AV production, text-to-screen, interactive displays and mobile ticketing solutions to clients including O2, Samsung and The BRITs. Continue reading…
Our new website went live the day before the MIG Summer Party 2008. Check out the site for information about New Toy, including case studies… www.newtoylondon.com
Mobile Interactive Group (MIG) teams up with O2 to provide NFC (Near Field Communication) at the O2 Wireless Festival taking place in London’s Hyde Park from 3rd – 6th July 2008. MIG’s production team will also power content and editorial for the Wireless mobile internet site and programme touch screen kiosks around the site to enable mobile PIN code redemptions.
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