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	<title>NEW TOY &#187; NFC</title>
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	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>iPhone HD &#8211; built for NFC?</title>
		<link>http://www.newtoylondon.com/blog/2010/04/iphone-hd-built-for-nfc/</link>
		<comments>http://www.newtoylondon.com/blog/2010/04/iphone-hd-built-for-nfc/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 12:28:01 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[barclaycard]]></category>
		<category><![CDATA[iphone hd]]></category>
		<category><![CDATA[macbook]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[rfid]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=460</guid>
		<description><![CDATA[There&#8217;s an awful lot of blog-based kerfuffle about leaked iPhone images today. Those great friends Engadget and Gizmodo managed to trump each other within the week &#8211; and Gizmodo emerged with the lost device in hand (after parting with hard cash, allegedly). Here&#8217;s what they&#8217;ve got&#8230;. Assuming this is real, key additions to the &#8216;iPhone [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Touch me</title>
		<link>http://www.newtoylondon.com/blog/2009/12/touch-me/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/touch-me/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 16:03:29 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=401</guid>
		<description><![CDATA[The chaps at Berg and Touch have produced some interesting work that does a lot to push perceptions of RFID and NFC beyond access and payments. Check out the videos: Immaterials: the ghost in the field from timo on Vimeo. Nearness from timo on Vimeo. Finance companies and mobile operators are investing considerable time and [...]]]></description>
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		<title>Can I see your RFID?</title>
		<link>http://www.newtoylondon.com/blog/2009/02/can-i-see-your-rfid/</link>
		<comments>http://www.newtoylondon.com/blog/2009/02/can-i-see-your-rfid/#comments</comments>
		<pubDate>Fri, 06 Feb 2009 17:40:36 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[rfid]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=162</guid>
		<description><![CDATA[We all know about Oyster and Visa paywave &#8211; but how can you have fun with RFID and NFC? At New Toy towers we&#8217;re bringing some exciting ideas to reality &#8211; we&#8217;ll keep you updated. For now, there&#8217;s been some interesting development at the Science Museum and Alton Towers. See&#8230;]]></description>
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		<title>New Toy &#8211; kicking off with a bang&#8230;</title>
		<link>http://www.newtoylondon.com/blog/2008/09/kicking-off-with-a-bang/</link>
		<comments>http://www.newtoylondon.com/blog/2008/09/kicking-off-with-a-bang/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 15:05:04 +0000</pubDate>
		<dc:creator>Christopher Smith</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[christopher smith]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[MIG]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new toy]]></category>
		<category><![CDATA[NFC]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=111</guid>
		<description><![CDATA[New Toy launched on 13th August!  To mark the event, we celebrated at the MIG Summer Party at Kensington Roof Gardens, showcasing a host of interactivity including&#8230; * NFC wristbands &#8211; every wristband was programmed with a different prize * VJs &#8211; mixing up guest MMS and exclusive videos * Headphone disco -  playing guest [...]]]></description>
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		<title>Press release: Mobile Interactive Group and O2 Launch NFC Technology at O2 Wireless Festival</title>
		<link>http://www.newtoylondon.com/blog/2008/07/press-release-mobile-interactive-group-and-o2-launch-nfc-technology-at-o2-wireless-festival/</link>
		<comments>http://www.newtoylondon.com/blog/2008/07/press-release-mobile-interactive-group-and-o2-launch-nfc-technology-at-o2-wireless-festival/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 09:14:32 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=54</guid>
		<description><![CDATA[Mobile Interactive Group (MIG) teams up with O2 to provide NFC (Near Field Communication) at the O2 Wireless Festival taking place in London&#8217;s Hyde Park from 3rd &#8211; 6th July 2008. MIG&#8217;s production team will also power content and editorial for the Wireless mobile internet site and programme touch screen kiosks around the site to [...]]]></description>
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