Check out this months Stadia magazine – New Toy’s Creative Director, Christopher Smith, talking about Mobile ticketing and the future of technology in sports and music venues.
If you click through to the Scribd site – you can also play with their rather splendid new HTML5 document viewer…
Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post event.
![snapbooth_final[1]](http://www.newtoylondon.com/blog/wp-content/uploads/2009/12/snapbooth_final11.jpg "snapbooth_final[1]")
There’s nothing more distracting than a new baby for taking your eye off the ball, hence no posts for over a month.
However, things move on apace in the world of mobile apps. Perhaps the biggest mover has been O2, whose myO2 app has finally been released to the App Store, meaning the getting on for 2 million UK iPhone users can now manage their accounts efficiently. While I have to declare an interest as we at MIG did the design and build, I have to admire its nice design and simple interface. Now that O2 have a really firm foothold in the App Store, it will be interesting to see how they go on to develop this: with such a raft of content and sponsorship opportunities just crying out for an iPhone execution, and the brand looking as good as ever, I would hope to see some updates to the app very soon.
Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually
O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, Metropolis Music and SJM Concerts. The alliance will boost support for future music talent and enhance the music experience for fans visiting the venues as well as allow O2 to offer a number of benefits for its customers.
Mobile Interactive Group (MIG) teams up with O2 to provide NFC (Near Field Communication) at the O2 Wireless Festival taking place in London’s Hyde Park from 3rd – 6th July 2008. MIG’s production team will also power content and editorial for the Wireless mobile internet site and programme touch screen kiosks around the site to enable mobile PIN code redemptions.
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