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	<title>NEW TOY &#187; O2</title>
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	<description>New Toy is a mobile interactive agency. We help brands to communicate with their customers using mobile, digital and emerging technologies. We are part of Mobile Interactive Group.</description>
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		<title>Upwardly Mobile &#8211; the time is nigh for mobile ticketing</title>
		<link>http://www.newtoylondon.com/blog/2010/05/upwardly-mobile-the-time-is-nigh-for-mobile-ticketing/</link>
		<comments>http://www.newtoylondon.com/blog/2010/05/upwardly-mobile-the-time-is-nigh-for-mobile-ticketing/#comments</comments>
		<pubDate>Mon, 24 May 2010 20:38:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[mobile ticketing]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[stadia]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=539</guid>
		<description><![CDATA[Check out this months Stadia magazine &#8211; New Toy&#8217;s Creative Director, Christopher Smith, talking about Mobile ticketing and the future of technology in sports and music venues. If you click through to the Scribd site &#8211; you can also play with their rather splendid new HTML5 document viewer&#8230;]]></description>
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		<title>New Toy delivers interactive installation for O2 Academy music venues</title>
		<link>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/</link>
		<comments>http://www.newtoylondon.com/blog/2009/12/new-toy-delivers-interactive-installation-for-o2-academy-music-venues/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 09:33:27 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=263</guid>
		<description><![CDATA[Interactive agency, New Toy, has been appointed by O2 to deliver ‘SnapBooth’ interactive installations which will enable thousands of fans, attending gigs at the O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post [...]]]></description>
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		<title>My O2 leads the way</title>
		<link>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/</link>
		<comments>http://www.newtoylondon.com/blog/2009/09/my-o2-leads-the-way/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 14:11:09 +0000</pubDate>
		<dc:creator>Tim Dunn</dc:creator>
				<category><![CDATA[Good stuff]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[tim dunn]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=359</guid>
		<description><![CDATA[There’s nothing more distracting than a new baby for taking your eye off the ball, hence no posts for over a month. However, things move on apace in the world of mobile apps. Perhaps the biggest mover has been O2, whose myO2 app has finally been released to the App Store, meaning the getting on [...]]]></description>
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		<title>O2 and Live Nation/Academy Music Group announce strategic alliance</title>
		<link>http://www.newtoylondon.com/blog/2008/11/o2-and-live-nationacademy-music-group-amg-announce-strategic-alliance/</link>
		<comments>http://www.newtoylondon.com/blog/2008/11/o2-and-live-nationacademy-music-group-amg-announce-strategic-alliance/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 14:48:51 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[academies]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[O2]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=179</guid>
		<description><![CDATA[Telefónica O2 UK Joins Forces With World’s Largest Live Music Company To Launch O2 Academy Venues Reaching More Than 3.5 Million Music Fans Annually O2 and Live Nation/AMG today announced a strategic alliance to launch O2 Academy venues across the UK, which are majority owned by Live Nation alongside fellow shareholders, leading UK concert promoters, [...]]]></description>
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		<title>Press release: Mobile Interactive Group and O2 Launch NFC Technology at O2 Wireless Festival</title>
		<link>http://www.newtoylondon.com/blog/2008/07/press-release-mobile-interactive-group-and-o2-launch-nfc-technology-at-o2-wireless-festival/</link>
		<comments>http://www.newtoylondon.com/blog/2008/07/press-release-mobile-interactive-group-and-o2-launch-nfc-technology-at-o2-wireless-festival/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 09:14:32 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[installation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[O2]]></category>
		<category><![CDATA[wireless]]></category>

		<guid isPermaLink="false">http://www.newtoylondon.com/blog/?p=54</guid>
		<description><![CDATA[Mobile Interactive Group (MIG) teams up with O2 to provide NFC (Near Field Communication) at the O2 Wireless Festival taking place in London&#8217;s Hyde Park from 3rd &#8211; 6th July 2008. MIG&#8217;s production team will also power content and editorial for the Wireless mobile internet site and programme touch screen kiosks around the site to [...]]]></description>
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